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Sonic The Hedgehog’s 30th anniversary is coming up pretty soon, and SEGA has all the motivation and intentions to celebrate three decades of their “way past cool” mascot by lining up some new content featuring the blue furry hero and his world.

In a press release statement released by SEGA, the developer revealed a brand new Sonic 30th anniversary logo, as well as their long term plans for the celebration:

To kick off the celebration, SEGA, announced today the first wave of 30th Anniversary Collection of licensed products for everyone’s favorite speedster, Sonic the Hedgehog. In honor of this incredible milestone, SEGA will start rolling out an assortment of Sonic-inspired merchandise, including toys, collectibles, apparel and much more to commemorate the Blue Blur’s 30th revolution around the sun.

“Over the past 30 years spanning multiple generations, Sonic fans have created memories with their speedy Blue Blur,” said Ivo Gerscovich, Chief Brand Officer, Sonic the Hedgehog & SVP Sega of America. “In order to commemorate the most iconic elements of the Sonic universe, we have partnered with some of the top licensees in the industry to produce collectible Sonic the Hedgehog merchandise that our enthusiastic and loyal fans can cherish for years to come.”

SEGA will also be partnering with the likes of Dark Horse Comics, Funko, Jakks Pacific, and G Fuel to produce merchandise and collectibles fans will love, including a SONIC ENCYCLO-SPEED-IA, Pop! Vinyl Figures, action figures and plush toys, and Sonic “Peach Rings” Energy drinks among many other tie-in products.

Check out for more announcements for Sonic’s 30th anniversary when it comes right here at SP1st.com.

Source: Nintendo Everything